Fair Grounds Identity

Description

This organization’s logo emphasizes their dual function as a mobile educator of fair trade consumerism and a fair trade store. The wheel in the center of the logo describes the mobile nature of the business, while the dots show the idea of goods being distributed around the globe. The earthy color and texture captures their casual, down-to-earth style and the feel of their handmade products.
To align with their values and their conservative budget, their business cards and letterhead were printed in one color with soy-based ink on recycled paper.

Logo, Business Cards, Letterhead, Form Design, Vehicle Wrap

"Years later, I still have people telling
me how much they love my logo...and
I love it, too!"

-Nina, owner of Fair Grounds