Bob's Floor Covering Re-Branding
Specs
Two-color logo, letterhead and business cards with four variations to accommodate their main staff members.
The Problem
Their 20-year old company had been using a generic brush script font for their logo, and printed their business cards using a bright green thermographic ink on a lightweight paper. While this was a cheaper way of promoting their business, they realized it didn't live up to the quality of their products or their services. They knew they needed to update their image in order to reach out to a new client base.
The Solution
This high-end flooring company needed to do more than print new business cards—they needed to transform their image as a mom n’ pop operation and showcase their upscale products and masterful craftsmanship to attract new clients in upscale neighborhoods.
Their new identity focuses on evoking a sense of nostalgia and longevity befitting for their main location in historical Lake Geneva, Wisconsin. An old style sign, elegant typography and subtle patterns combine to express Bob’s commitment to traditional values and a personable, professional attitude. These visual details helped convey their message concisely.
The Result
It's always important to realize how re-branding will affect your employees. When the secretaries were presented with their new personalized business cards, they were so thrilled to have such nice cards, and were excited to hand them out. This new, more approachable identity has attracted new traffic and compliments to their stores since they rebranded in 2006.
Logo, Business Cards, Letterhead, Signage
"We have new customers stop in just because they see our sign as they're driving down the road. It's been six years since we re-branded, and I still really like our logo. Kari did a great job."
-Bob, owner of Bob's Floor Covering
